The FedEx logo is graphic design genius. (For those who didn't know, there is an arrow made my the white space between the E and x)
It was designed in 1994 and has won over 40 design awards worldwide. The man behind it was interviewed here.
One question that I wish was asked in the interview is "are you peeved that UKMail nicked your idea?"...
...Although I'm sure the answer would be, "No, their logo is rubbish, they were too much of a bunch of pussies to leave their logo down to subtlety and anyway, the arrow goes the wrong way on theirs."
Gosh it just makes me feel annoyed when I see a UKmail van.
I need to calm myself by looking at the refix version of the Amazon.com logo...
From this:
To this:
Ahhh, that's better. If you can't see why, then you've not become baptised/addicted/obsessed by logo design... Beware, once you have there's no turning back. You'll be noticing kerning FOR LIFE.
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