Some genius one day noticed that one of the things that people love so much about magazines, is turning the pages. "Just flicking through." I should had this epiphony myself having seen my good fellow 'The Marmalade Cat' flick through countless magazines and newspapers and then not even be able to tell me what they were about. He just likes turning the pages as something to do, he's not reading the articles!
Well this aformentioned 'some genius' has come up with an online Flash Player magazine that allows you to turn the pages over with the mouse by clicking on the corner and dragging it over. The pages can then be full of embedded animations/links/photos/videos etc which can load up once you turn the page.
I'm not sure the name of this genius, or whether he has sold his idea to a specific company but I do have some pretty flush examples.
The first time I saw this design for an online magazine was at CTN Green, a 'consumer news' magazine, that boasted it's eco-friendly paperless format. They also do another online magazine called CTN Luxe, a posh designer style mag, for posh people who don't care about the environment I guess!
Now I also see that Ceros have produced a paperless magazine for Rio Ferdinand, named Number Five. Issue one is out for May/June and features interviews with Duffy, 50 Cent and Mickey Rourke, alongside the hilarious "style tips with West Ham's Danny Gabbidon".
Ceros also boasts the ability to turn your favourite 'paperfull' magazines into 'paperless' wonders. You obviously have to pay for this service but it works out cheaper than a standard subscription and of course you can access your magazines anywhere in the world. Popular publications they offer include: Maxim/Macworld/Marie Claire/Cosmopolitan/Elle/Esquire/The Economist, to name a few...
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