As the Promax UK awards have just been announced for 2011, I thought I'd do another post as I did last year, picking my favourite TV promos from the last 12 months. I haven't picked gold-awarded promos only, I've simply gone for the ones that caught my attention personally. Obviously that means it's a bit biased and I'm only selecting ads in which I am probably the target audience of the content.
And urmmm... Looking at what I've pulled together, there's a lot of Channel 4... well it's all Channel 4. What can I say?... Well in my opinion it should be 'Channel of the Year' almost every year! Actually that award went to the Discovery channel, which I don't even have... another reason why I'm not an official judge. Ok, we've established this blog post is unfair, now just watch the promos...
Best Ident or Branding Device (Gold)
Best Channel Branding Package (Bronze)
Best Graphic Design or Animation Promo (Gold)
Best Use Of Humour (Bronze)
Best Entertainment Promo (Silver) &
Best Use Of Direction (Silver)
Best Entertainment Promo (Bronze)
I was going to post a couple that weren't Channel 4 but they weren't embeddable. There was the BBC promo by RKCR/Y&R that edited all the big shows into a song, and also Film1OnAir's latest clip-based promo. This Dutch film channel was behind the excellent 'March' edit last year, and this year's cut won both 'Best Film Promo' and 'Best Editing', to a Missy Elliott mash-up. You can view them on the Promax site here.