OK, today's post is a proper geek-out on my part, combining two of my obsessions: football and motion graphics... I've just been admiring the graphics made by Superlativ for this year's South American national football competition, Copa America.
Everything about it I think is really well thought-through and it's refreshing to see a different take to the repetitive styles of Sky, BBC, ITV, ESPN we get in the UK. The strong diagonal layouts work well and the movement on all the graphics is really smooth, particularly on the team line-ups I think.
The cloth, which is always difficult to animate, was made in Maya and then it was all composited in After Effects, as you can see in the render tests uploaded to their Vimeo.
I think the above video really shows the value of editing a project into a promo to some good music. Punchy and energetic, with some great sound design on top.
With Luis Suarez winning with Uruguay as well as bagging player of the tournament thanks to 4 goals and a golden boot, I don't think it could have been a much better from my perspective!
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