Thursday, 30 June 2011

Sozi

I came across these lovely illustrations recently by Rilla Alexander. This year she launched an illustrated children's book called Her Idea. It's not just a beautifully drawn children's book, the story seems to be inspired by more mature experiences such as procrastination and struggling to finish things you start, with the main character Sozi perhaps representing the author and her journey to getting the book published.






The book has pretty much been developed into a full brand, with toys, screenprints and figurines to accompany the book. I really like the simplicity of the character designs and use of colour. Check out this video made to showcase the launch:

Wednesday, 29 June 2011

Hoxton Monster Supplies

This is a really brilliant idea, beautifully presented.






The shop is actually a front for a charity that runs writing workshops for children in the local area.

"The shelves hide a secret — a disguised entrance that opens onto the Ministry of Stories."




More information at www.ministryofstories.org

Tuesday, 28 June 2011

Troika

Troika, a small digital design company in London, have done some fantastic work over the last few years. I got their book Digital By Design for Christmas this year and it really is stunning. So many great ideas, each presented with such class and finesse.



They came to my college and presented their work a couple of years back. I ended up in the lecture by complete luck and looking back I think it was a real defining moment in my studies for me. The work that really stuck in my mind was their digital zoetrope branding for Onedotzero, their 'Cloud' installation for Heathrow Terminal 5 and 'The Newton Virus'.







Monday, 27 June 2011

Spoof Advertising Campaigns

All genuine products, just with ridiculous names.

Diamond Shreddies:



The left handed whopper:



Smart Water:

Saturday, 25 June 2011

Shoes Made of Train Seats

Check out these awesome shoes made out of old train seats!






The crazy patterns are really quite unique to trains and I think they're quite iconic. See if you can guess which shoe is which London underground line!

Last year TFL ran a cool set of posters in the style of the fabric patterns. It was called Tube or False, you can still have a go now here.


Friday, 24 June 2011

David On Demand

I heard about this guy last year who, when tasked with advertising the Cannes Advertising Festival, thought I'll turn myself into a living breathing advert!

"Real-time marketing is gaining momentum every day. More than ever before, consumers demand immediate and interactive relationships with the brands that impact their lives."

Equipped with a pair of glasses with a built-in webcam, David Perez became David On Demand. In short, you could control a beardy dude through Twitter. Awesome.



So that was last year, what's going on at the Cannes Advertising Festival this year? Well firstly, it's not called that anymore, it's ditched the word 'advertising' and is now calling itself Cannes Lions: Festival of Creativity, which frankly sounds like an arts and crafts session in a zoo! Fact is, I only just realised the festival was on and it ends tomorrow!

I haven't heard about any campaign this year. Too bad Cannes Lions... maybe you should have 'advertised' yourself a little? Or maybe they just got cocky having received a record-breaking 28,000 entries!


decided that rather than come up with some fancy advertising campaign he would turn himself into an advert!

Thursday, 23 June 2011

Vintage Social Networking Posters

I've seen a lot of designers making retro movie posters recently, it's almost become a bit of a cliché. I don't want to post those as they seem too easy. You just grab a grungy texture, a faded colour palette, choose a piece of iconography from a film and lay it out like a Saul Bass title card.

Instead, I want to post this campaign designed by Brazilian agency Moma Propaganda. For the Clio Awards in New York, Moma took the social networking sites we use today and reimagined a 1950's advertising campaign. It could be argued that these are equally clichéd, but they caught my eye and I think they're really well executed.




Wednesday, 22 June 2011

Tuesday, 21 June 2011

The Wilderness Downtown

Have a look at this award-winning, interactive music video for Arcade Fire's song 'We Used To Wait'. Built using HTML Canvas, browser windows load and play clips to the music. You can put in your address before you start and it will integrate images from Google maps into the video, giving each viewer a unique experience.



Last week this project won a well-deserved D&AD black pencil for digital design. Click the image above to judge for yourself.

Monday, 20 June 2011

Busy Busy Busy

Wow, it's been hard to find time to keep this blog going this year. Fair enough, it was my final year. But the good news is... now I've handed in all my work and the degree show is approaching I can get this going again!

Regular followers and readers and readers may notice The Weakest Leg has a new colour scheme. It was struggling for legibility on the purple background before, so hopefully this lime green should brighten everything up!

So, what have I been up to?

Well, I've built myself a website and put all my work up on there, so head over and check it out. It's got most of my work from my three years studying Motion Graphics at Ravensbourne and soon it'll have a showreel slap bang on the front page. It's built using StaceyApp as a CMS, then I taught myself CSS/HTML and added a little bit of Javascript (from here) for the collapsible accordion menu.



Everything's linked up now, with the 'latest blog post' feature on the website pulling the titles from this blog and an automatic tweet sent out each time I post a new blog. So if you follow me on Twitter you can stay up to date with my blog.