Just before Christmas I finished a teaser for a research piece conducted by Conran Design Group. Thousands of consumers were quizzed about their interactions with and perceptions of 100 of popular brands. The study was focused on the value of 'brand momentum', looking at public opinion and what keeps sales ticking.
Each of the infographics in the video is a real result from the research, can you guess which brands they are? Probably not, as there were some unexpected results, but you can find out by emailing lucy.roberts@conrandesigngroup.com.
We were lucky enough to get a Japanese artist called Cubesato to work on the sound design, as his glitchy, organic style was perfectly suited to the geometric style of visuals. There is a group on Vimeo full of animations complimented with his handiwork, well worth checking out.
I am still working on the follow-up to the project, which involves an interactive presentation showcasing both the results and the way we can put them to good use at Conran Design Group. Stay tuned...
